Local florists use 'delivery pool' to make sure flowers arrive on time for ...
More than 2,000 flowers and arrangements will come through the co-op this Valentine’s Day, Ditch said. Only Mother’s Day is busier, with an estimated 2,500 arrangements exchanged, he said.
Nationally, an estimated 196 million roses were produced last Valentine’s Day, according to the Society of American Florists, which is the national trade association for the $35.2 billion per year floral industry.
A florist does eight to 10 times a normal day’s business on Valentine’s Day, which is the No. 1 holiday for fresh flower purchases, said Jenny Scala, director of consumer marketing for the Society of American Florists in Alexandria, Va.
The National Retail Federation projects the average person celebrating Valentine’s Day this year will shell out about $126, or 8.5 percent more than the $116.21 they spent last year. The 2012 Valentine’s Day Consumer Intentions and Actions survey, conducted by BIGinsight, showed this year’s spending was the highest in the survey’s 10-year history. The total spending is expected to reach $17.6 billion.
In Old Town Alexandria, Virginia.
From September, 2003. Long gone and now a parking lot!
