Lessons Learned: SEO Makes Australian Florist Bloom
Thomson explains, "We arrived in Kingscliff, not knowing a soul, and not knowing what to do with ourselves. We had a passion for, and were interested in the organic business. We found a store on the main street of Kingscliff, which was a florist, and up for sale. As retail space in Kingscliff was at the time hard to come by, we decided to buy the florist business and convert it in to an organic store. We moved into the store in March 2007. There was some goodwill we purchased with the florist, and there was also an existing yellow pages ad in place so we would take these orders and have a florist who worked from home do the arrangements for us, and we would collect them for her and deliver them ourselves.
"We set up an ecommerce website for the organic store at the end of 2007. This site cost us $7,000. We had access to the content management system and spent countless hours every day and night uploading new products. We had roughly 1,500 products."
In early 2008, the Thomsons decided to launch a basic "splash" website for Kingscliff Florist. The site cost $300. When they started receiving some orders through this site, they researched the idea of launching additional sites to cover other towns.
Sydney Toups has seen a lot of ups and downs in the 23 years since she and her husband, Glenn Toups, opened their florist shop. The amount people spend on flowers definitely takes a hit when the economy gets soft. This year's business is tough to
Further down are the usual main street shops, a florist, real estate agents and a book store. But the main street of the small, northern Sydney suburb became the scene of a tragic accident yesterday when a woman carrying her 11-month-old daughter,
Further down are the usual main street shops, a florist, real estate agents and a book store. But the main street of the small, northern Sydney suburb became the scene of a tragic accident yesterday when a woman carrying her 11-month-old daughter,