Valentine's Day Means a Boost for Bachman's Flower Sales
Valentine’s Day is in full bloom. But what does the most romantic day of the year mean to the floral industry?
“We do depend heavily on this particular holiday,” said Lisa Thole, the store manager for Bachman’s of Apple Valley. Bachman's also has a vast nursery in Lakeville where many a flower are grown.
The majority of Bachman’s Valentine's Day orders are processed during the six day period between Feb. 9-14. Bachman’s fills an average of 500 orders annually for Valentine’s Day, Thole estimated.
The classic dozen red roses is the most popular Valentine’s Day order. The flower really is popular year-round; nationally, the floral industry sells more than $17 million in roses per year, according to the U.S. Census Bureau.
In 2011, the Apple Valley Bachman's sold 1,047 roses alone for Valentine's Day.
“Valentine’s Day is a nice boost,” Thole said.
The holiday helps jumpstart Bachman’s fiscal year, which begins in February, an otherwise slow month for the store.