Headonism Showcases Emerging Milliners at London Fashion Week
20.05.12
Of February. Showcasing some of our favourite British based hatters - Piers Atkinson, J Smith Esquire, Noel Stewart and William Chambers - each of whom has their own signature look, we stopped by for a quick Q&A with a few of designers to get the inside details on the project.
Piers Atkinson on his recent success:
When asked about what it meant to be part of such a big project he said that 'being a part of the Headonism initiative, with the additional kudos of association with London Fashion Week and Stephen Jones, has helped me raise the brand into the arena of press and all-important sales. With Royal Ascot currently behind us we have the backing of the UK’s most 'hatty' event (aside from a Royal Wedding) and I couldn't think of a better collaboration.' Inspired by the classic Athena posters that adorned house walls in the eighties, Piers Atkinson created his now-iconic cherry headbands, but it was Vogue Nippon Editor-at-large Anna dello Russo who kick-started the craze for pompoms, fruit and anything unexpected (yet chic!) to be worn on our heads. In fact, Anna has started a hat revolution which saw Piers' designs on sale in Topshop Oxford Circus and adorning the heads of Rihanna and Lady Gaga. Could the Royals or even Kate Middleton be next – watch this space!
Source: Grazia